News Article
Digital Signage System
Mar 24, 2009
RWN Trading are encouraging hoteliers, restauranteurs and Commercial Developments to ‘think digital’ to get their message across rather than just using traditional methods of advertising and promotion.
With the credit crunch in full swing, hotels and restaurants are having to think smarter to promote themselves. Thinking digitally could be seen to be the answer. The digital signage software solution, ‘Virtual Sign’ from RWN trading, is the latest in digital technology offering a range of materials as an advertising or information medium. Displays can be on a whole range of networks from Plasma screens, kiosks, billboards or plasma walls, all delivering video graphics, strap lines, sound and text at schedules to suit the client. In a nut shell, your plasma screen is divided in to a number of separate panels with each panel promoting a particular topic, item or product.
The Arabian Park Hotel in Dubai sees Virtual Sign as a perfect tool to communicate, not only their day rate and currency rates but they advertise their Oasis Bar and the special offers in their Brasserie restaurant all on easy view at the main reception area.
They have designed their Virtual Sign screen into 4 to incorporate promotion details of both of their restaurants, bus schedule and currency rates rotate plus a ticker tape giving the latest room rate promotions. For companies, digital signage allows the establishment to design and implement their own corporate image. The system can be branded to reflect the location or design. Corporate loyalty schemes can be promoted to enforce brand identity. One step further is to use the digital signage as a revenue avenue many organization are looking to incorporating or allocate advertising space to their signage screens, perfect for selling advertising space to taxi companies, chauffeur, service products etc. The options of use for digital signage is limitless and it is a wise organization who moves with the times and gets digital.
For more information on digital signage contact info@rwntrading.com or call +971 507582699
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